© Patrick Hutter 
© Patrick Hutter 
Lifestyle & Travel

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Poloponies and racehorses are a symbol of aristocratic elegance at the snow events of White Turf in St. Moritz. These Insta-socialites performed alongside them.
Aybüke Nur Özkul, Turkey
Follower: 670.000

A modest fashion influencer walking the runway of extravagance. Aybüke Nur Özkul shares conservative Muslim fashion with her community, along with insights into her life as a wife, mother, and traveller.

Chander Sharma, India
Follower: 2.155

The dandy has arrived. World traveler and social media expert Chander Sharma masters a style of self-presentation that others can truly enjoy. His Instagram community is entertained by his arrival reel, set to the sound and lyrics of Haryanvi hip-hop artist Rawme Hooda.

Steven Epprecht, Schwitzerland
Follower: 284.000

The founder of Social Leaders, a social media agency specializing in unique experiences, skillfully presents himself as an on-site expert. At times stylishly dressed against an imposing mountain backdrop, at others noticeably less dressed — in a luxury hotel bed or in front of the bathroom mirror. The topic: the winter coat shedding.

Alexander “Sandy” Franke, Germany
Follower: 38.300

The TV presenter, football expert, and founder of Ginstr Stuttgart Dry Gin hosted the champagne event for the first time as moderator. He had already impressed organizers and audiences alike at the racecourse in Baden-Baden, at the German Derby in Hamburg, and as auctioneer for the Baden-Badener Auktionsgesellschaft. He proved just as compelling in St. Moritz.

Angelica, Italien
Follower: 388.000

Angelica can be seen behind the DJ booth, traveling the world, and attending international events. A relaxed girls’ weekend in St. Moritz fits perfectly into her portfolio.Those who would like to step into her world can spend a few days at the five-star boutique hotel in Bari that she represents worldwide.

Oksana Bakaeva, Russia
Follower: 46.300

The Russian real estate investor — featured by Forbes — calls Dubai, Moscow, and Bali her turf, and considers horse riding her favorite activity. Followers can admire her in the saddle, whether in the arena or out in the desert. Beautiful: she sends her greetings from chilly St. Moritz dressed in a fur-free outfit.

Dr. Roger Müller, Schwitzerland
Follower: 116.000

Attorney and university lecturer Prof. Dr. Roger Müller is an influencer on the side — presenting himself as a gentleman of the old school. According to his website, he is even an “international benchmark for how character, the art of living, and elegance come together in perfect harmony.”

Horses and Glamour in St. Moritz

The Snow Polo World Cup St. Moritz in January and White Turf in February both take place on the frozen Lake St. Moritz. For the Snow Polo World Cup, a dedicated playing field is specially constructed on the ice. White Turf focuses on horse racing, featuring flat races and skijoring. Both events attract an international audience and have become established fixtures of the winter season in St. Moritz.